Discipline. Technical Analysis. Charts.
Most marketing decisions are based on the emotional elements of fear and greed, yet the best way to develop a successful marketing solution is to remove the “emotional” element. At Commodity Concepts, LLC, we believe that there are 3 critical elements that will lead to grain marketing success.
- Discipline – This is one of the most important words to understand when marketing grain or any other marketing program. If you don’t have proper discipline, the marketing tools you use will not reach their full potential for your business.
- Technical Analysis – Referring to the use of charts and indicators to predict price moves, technical formations and patterns recur on a constant basis. What is most important to the market today, may not be tomorrow. Technical analysis allows you to see these trends, and adjust your strategy appropriately.
- Charts – Think of this as a “roadmap.” Charts allow you to see where the market price has been, while also indicating where the market price may move, based upon previous history.